We are your company specializing in sports experiences in the Canary Islands
We're Benty, a company based in the Canary Islands building, from inside the sports industry, the most influential and best-curated marketplace for sports experiences in Europe.
A fragmented sports offering needed a trusted marketplace
Sports tourism in the Canary Islands grows by double digits every year. But the offer is extremely fragmented: hundreds of schools, guides, clubs, and coaches without a single source to compare them.
Finding a genuinely high-quality sports experience — with certified instructors, correct ratios, well-maintained equipment, and adequate insurance — used to take hours of searching and often felt like a lottery.
Benty was created to solve this: a local marketplace that gathers, verifies, and books the best sports experiences on the islands all in one place. The benchmark for discovering, comparing, and experiencing sports in the Canary Islands.
The Government of the Canary Islands awards Benty the Innovation Prize in Sport
Benty was recently honored by the Government of Canarias and Charter 100 at the «III Gala for Women and Sport» with the Innovation Award in the sports sector. This recognition validates the business model of this young company, which, after just six months in the market, is already celebrating significant achievements.
From the industry, for the industry.
We live in the Canaries, train on the water and on the rock, and personally know the providers who make the islands' best sports experiences possible. That closeness is our edge: every activity we list passes our own quality filter.
We started in Lanzarote and are moving across the rest of the Canaries and Europe, with the ambition of becoming the reference for discovering, comparing and booking authentic sports experiences.
Active members of the leading sports institutions in the Canary Islands
Benty works closely with the institutions that drive sports tourism and the sports industry across the islands. These memberships back up our curation, keep us in direct contact with the sector and reinforce our commitment to local sports development.
SPEL sponsor — Turismo Lanzarote
As an official sponsor of SPEL (Turismo Lanzarote), we take an active part in promoting Lanzarote as a leading European sports tourism destination.
Member company of CIDECA — Canary Islands Sports Industry Cluster
We are part of CIDECA, the cluster that brings together the most relevant companies in the Canary Islands sports sector to drive innovation, quality and industry competitiveness.
The European sports tourism capital is our starting point
Lanzarote is Europe's only destination combining a stable climate 365 days a year, unique volcanic terrain for cycling and trail running, consistent Atlantic swells, and world-class sporting events. That's why we founded Benty here.
- Ideal climate all year round: average of 21 °C and 300 days of sunshine per year.
- World-class destination for surfing, cycling, triathlon, and water sports.
- Home of Ironman Lanzarote since 1992 — one of the toughest on the global calendar.
- Club La Santa, an international benchmark for sports training since 1983.
- Complete Biosphere Reserve: unique trails over volcanic landscapes.
- European-quality roads with low traffic, ideal for World Tour cycling.
Specialization, local expertise, and curation — we are not a generic search engine
100% Sport
Exclusive specialization in sports experiences. We don't offer bus tours or generic excursions. Only sports.
Local team in the Canary Islands
We live, train, and work on the islands. We personally know every provider listed on Benty.
Curation & verification
Every experience is reviewed: qualifications, ratios, insurance, and equipment. If we wouldn't recommend it to a friend, it doesn't get in.
Tour operator and hotel partners
Direct collaboration with hotels and resorts to integrate sports offerings into the traveler's complete experience.
Personalized attention
Personalized advice before, during, and after booking. We speak Spanish, English, German, French, and Italian.
Positive local impact
We support local schools, guides, and clubs in the islands. Every booking on Benty strengthens the local sports economy.
Do you believe in magic? The Benty launch campaign spot
Our partners
Interested in a partnership?
Contact our sales teamQuality over volume
We work with certified local providers. If we wouldn't recommend it to a friend, it's not on Benty.
Based in the Canaries
Operated from the archipelago, with the team in direct contact with schools, guides and clubs.
Europe, step by step
Lanzarote is our starting point. The goal: to become Europe's reference sports marketplace.
The Founder
Benty was born out of our own need. We are all sports enthusiasts ourselves, and in the Canary Islands we simply missed a marketplace that brings together the best experiences. Especially for those who come to the islands as tourists, the market is highly fragmented and there are no trustworthy sources that curate what's on offer. With the startup Benty we are closing that gap. We work only with the best in every sports discipline and create authentic experiences that stay with you for a long time. And because it works so well on Lanzarote, we soon want to scale to all the Canary Islands.