Building Europe's marketplace for sports experiences.

We're a young startup based in the Canary Islands, building from inside the sports industry the most influential and best-curated marketplace for sports experiences in Europe.

Video

Benty in motion

Benty team in Lanzarote
Team

From the industry, for the industry.

We live in the Canaries, train on the water and on the rock, and personally know the providers who make the islands' best sports experiences possible. That closeness is our edge: every activity we list passes our own quality filter.

We started in Lanzarote and are moving across the rest of the Canaries and Europe, with the ambition of becoming the reference for discovering, comparing and booking authentic sports experiences.

Curation

Quality over volume

We work with certified local providers. If we wouldn't recommend it to a friend, it's not on Benty.

Local

Based in the Canaries

Operated from the archipelago, with the team in direct contact with schools, guides and clubs.

Mission

Europe, step by step

Lanzarote is our starting point. The goal: to become Europe's reference sports marketplace.

From Idea to Startup

The Founder

Portrait of the founder of Benty

Benty was born out of our own need. We are all sports enthusiasts ourselves, and in the Canary Islands we simply missed a marketplace that brings together the best experiences. Especially for those who come to the islands as tourists, the market is highly fragmented and there are no trustworthy sources that curate what's on offer. With the startup Benty we are closing that gap. We work only with the best in every sports discipline and create authentic experiences that stay with you for a long time. And because it works so well on Lanzarote, we soon want to scale to all the Canary Islands.

— Marlene Merle, Founder of Benty

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